Nurture journeys
Automated sequences that move a contact from first interest to enrolment, and hand over to sales when the lead score says a person is ready.
Active journeys
7
1 paused, 1 draft
Contacts in a journey now
+96 this week
Enrolments from journeys, 90 days
118
Sales tasks created, 30 days
23
17 completed by sales
Webinar attendee to course enrolment
J-01 · owner Dina Sabry · running since 12 Jul 2026 · 186 contacts inside
Active
TriggerAttended a webinar
Entered612
Email 1 · same dayRecording and slides
Open71%
Wait3 days
Email 2Worked example on the webinar topic
Open54%
Wait4 days
Email 3Playbook episode on the same subject
Open47%
AI stepCourse recommendation
Click21%
ConditionLead score above 70?
Reached398
Yes
ActionSales task for Karim Fathy
Created64
GoalEnrolled in a course
Reached52
No
ActionAdd to monthly Playbook digest
Added334
Contacts leave the journey when they enrol, unsubscribe or become an open deal in the pipeline.TriggerMessageAI stepConditionAction
Step performance
J-01, all time| Step | Type | Reached | Open | Click | Left here | Drop-off |
|---|---|---|---|---|---|---|
| Recording and slides | 612 | 71% | 38% | 9 | ||
| Worked example on the webinar topic | 588 | 54% | 17% | 31 | ||
| Playbook episode on the same subject | 534 | 47% | 12% | 112 | ||
| Course recommendation | AI | 412 | 58% | 21% | 14 | |
| Lead score above 70 | Condition | 398 | — | — | — | 64 yes, 334 no |
| Sales task | Action | 64 | — | — | — | 52 enrolled, 81% |
Suggested change. A fifth of contacts stop at email 3. Contacts from the “Understanding Component SIF” talk open it at 61%, others at 39%. Send the Playbook episode only when its topic matches the webinar, and send a short case exercise otherwise.
How the AI step recommends a course
It reads the webinar topic, the contact’s role and discipline, courses already taken and the next open batch, then proposes one course with a reason. Examples from this week:
Rules and review queue: assistants.
All journeys
Sample data| Journey | Trigger | Steps | Active contacts | Completed | Conversion | Goal | Status |
|---|